The road ahead for automobilesThe Vice-Chairman of General Motors Bob Lutz said recently, “the electrification of the automobile is inevitable”. Soaring oil prices and growing concerns over pollution and carbon emissions are likely to propel a surge in interest in electric vehicles. The task at hand for carmakers is coming up with a product that is similar in price and performance to what is currently available. It will be a challenge to convince buyers who are spellbound by the throaty rumble of a big-block V8 to trade in their old cars, and upgrade to a zippy electric model with amazing mileage and a humble whirr. GM, BMW, and other major manufacturers are preparing for this challenge and they are testing the waters with a range of models including the Holden Volt. The rising price of oil will inevitably force buyers toward change but in the meantime it’s up to the marketing teams to make the product sexy. The Volt runs on a 150 horsepower electric motor backed up by a 1.4 litre petrol powered generator. It has a range of 65km on batteries alone and a top speed of 190km/h. The stylish four door compact, designed by Maximiliano Larroquette is expected to be on Sydney showroom floors by 2012. An unofficial price guide is $30,000+. An electric powered Formula One Championship is only a matter of time away. Would you buy an electric car? What factors might influence your decision?




